Laura is a friend of mine and a blogging pal. She's been on here before with query letters, and now she has decided to self-publish her book, The Complete Guide to Being Evil. In order to do it right, she has created a Kickstarter campaign.
You know what Kickstarter is, right? I wrote a little about it here.
Anyway, check out Laura's video:
And then you can read more, and see the rewards, here.